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Author Archives: Katie Roehrich

I get to work some really awesome gigs. Seriously. I can say that with confidence because I have also worked some not so awesome gigs. It can be difficult to get excited about promoting a lame product or trying to be upbeat at an event that people just plain aren’t diggin’. Sometimes though, I get the opportunity meet amazing people, represent a brand that I am truly thrilled about and make some good cash!

Back in November I applied for a job on CL for an athletic apparel brand (note: I generally don’t apply for jobs that either don’t tell the brand name or at least the agency you’d be working for). The ad looked legit though, sounded like fun and asked specifically for a Female Market Manager, so I knew that at least 50% of my competition was out of the running! 😉

After a lengthy interview process (interviews, especially lengthy-process ones are rare in the promotion world) I was hired as the Denver REEBOK product specialist and flown to Boston for training at their headquarters!

I got in early and had a little time for site seeing

We got Hooked UP! At the Colonnade Hotel

Rock climbing for team building

A not-so-graceful slackline dismount

The training was intensive. We were given the product specs by official Reebok market managers, put through multiple think-on-your-feet drills and basically immersed into the Reebok culture. We did have time for some fun though, we had team dinners, did plenty of team building and even did a (beginner) Cross Fit class, which is sponsored by Reebok.

After three days of rigorous orientation, the nine of us were sent back to our respective cities with loads of product information and some awesome new duds to rep Reebok for the holiday season.

What was the best promotion (or regular job) you have ever done? The Worst?

Chaotic. That’s how I would describe my lifestyle. Let me explain. About 3 1/2 years ago I was in a slump. Like one of those “I hate my life-I have no passion or talent-things couldn’t possibly be worse” kind of times. You know what I’m sayin’? I had been working in retail for about a year and Facebook was constantly feeding me all of the successes of my former classmates. Get out of here with your college degrees, fancy jobs and marriages. Dang social media.

Anyway, I was partying a little too hard and realized I couldn’t slang cologne for the rest of my life, so I decided to go back to college. That decision changed my life in more ways than one. Without getting into the sticky details, I was removed from my position at a large department store, I won’t mention any names, but they might be the main sponsor of everyone’s favorite Thanksgiving Day parade…

I was in a bind and even though I planned to go to school full time, I had to figure out a way to pay that skyrocketing tuition (oh, and my rent). And then came a fairy godmother, in the form of Craigs List! It was on of those “and the heavens opened up and the angels sang HALLELUJIAH!” kind of moments. You know the type. I found a one-day gig on craigs list for something called a “brand ambassador.” The job was easy peasy, handing out McDonald’s coupons and paying for Broncos’ fans’ light rail fare.It was easy and it was FUN! I was hooked. And so began my journey…and so it shall continue. I’ve worked probably a hundred events since that first job with 8 Days A Week and it has been my main source of income ever since. I can hardly believe I’ve waited so long to talk about my experience in promotional marketing, but I’m excited to keep record of it from this day forward!

Have you worked as a Brand Ambassador?

Is it your full-time job?